Under this clause, the customer should inform the supplier in writing, at least thirty days before the expiry of the current term of the contract, that he does not wish to renew the contract. If the customer is not modest in writing in due course, the contract will be automatically renewed.p> It was only this year that Wisconsin passed an automatic renewal law that affects the enforceability of automatic renewal clauses in certain business-to-business contracts. The law creates specific obligations regarding the advertising and notification of renewal contracts. In particular, the Wisconsin Statute requires the publication of an automatic extension clause at the time of entering into the contract; and (2) formal notice to a customer whose contract is otherwise renewed for an additional term of more than one year. Radio Rentals, a British company The company specializing in the retail trade and rental of household appliances has implemented a rental policy of 2 to 3 to 4 years, under which consumers who could not afford an item rented it for a period of 2, 3 or 4 years. The commercial agreement was included in the Evergreen clause and determined that the rental item had to be purchased towards the end of the lease period to prevent the contract from being automatically extended by a new lease term.  Similarly, parties who, under one Evergreen clause, are involuntarily bound by another contractual clause would also have to comply with new legislation that may preclude a right of automatic continuance. This is mainly due to the transparency of the contract, in which companies do not provide consumers with sufficient or explicit information about the consent and notice period of the automatic renewal clauses contained in their contracts or subscriptions. As a result, consumers feel deceived and enjoy an unfair advantage when their contracts have been automatically renewed without their consent  Contracts, including automatic renewal clauses, may be terminated due to breach of contract, mutual agreement between the parties and certain special circumstances.  In the United Kingdom, this term is governed by the Consumer Rights Act 2015, which „aims to protect consumers against unfair contractual terms and communications“.
Just as in the case of Illinois` Automatic Contract Renewal Act (815 ILCS 601/1), this law emphasizes the transparency of the contract in terms of contract duration and termination: „Your customer needs to know how long their contract lasts and how to terminate it (if they do not wish to renew it).“ It stresses that „fair conditions“ should be included in the contract in order to prevent consumers from being harmed. Examples of unfair terms cited below have also been described in the law.  In accordance with the above theory, economic operators would take into account the costs of renewal, renegotiation and termination before the decision-making process. Any change in the terms of the contract may result in „transaction costs“ that may be greater than the extension of the same contract terms. Nevertheless, in both situations, the costs are ongoing. However, contracts lose their application towards the end of the term of the contract, so that in the event of termination of the contract, no costs are in bear.  The application of the automatic extension clause varies from country to country. An automatic extension clause is usually as follows: each term is automatically extended for subsequent periods of the same duration as the original term, unless one of the parties gives the other party written notice of termination at least thirty (30) days before the expiration of the current term. . . .